Bud-Billiken Parade

New Product Launch

This year marked the 77th year of the event and provided the perfect opportunity for Ford Motors to present its Ford Fusion in a community, family oriented environment. With close to 26 million spectators viewing the parade in person and on local and national television, Ford was able to reach its targeted demographic using Micro Target Media Advertising Structures (MTM•AdS).  Multiple portable restrooms wrapped with Ford Fusion’s vibrant brand image created a high-impact eye-level billboard effect for all spectators to see.

Click here to read more about the Bud-Billiken Parade case study.

Indianapolis 500

New Campaign Launch

Wanting to create a visual that had as much power and energy as the actual race, Micro Target Media created a 30 unit billboard featuring a race car with Summer of Speed 2006 emblazoned across the front. This breath-taking visual allowed fans to continue to connect with the energy and momentum already created by the race itself, even when nature called. The ad was able to speak directly to Indy's targeted audience in an environment that was captive and uninterrupted.

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AIDS Walk NY 2006

India Arie - Supporting the Cause

Many of India.Arie’s fans are highly committed to humanitarian causes, so Micro Target Media knew that this was the perfect targeted demographic for her to announce the release of her new album. India.Arie would be able to reach an audience that was already 100% pre-qualified to care about the ad and would act on the call to action to purchase her new album on June 27th. India.Arie’s fans and future fans were also able to view an eye-catching visual of India.Arie wrapped 360 degrees around several banks of portable restrooms as they began their walk and support of AIDS Walk NY 2006.

Click here to read more about the AIDS Walk NY 2006 case study.