Counting the size of your audience is a baseline capability at MTM. But we don’t stop there. Our propriety measurement solutions allow advertisers, agencies and marketers the ability, for the first time, to understand how many actual impressions are generated by their ad, marketing event or campaign. We provide insights into the quality of those impressions by tracking ad exposure duration and by analyzing the interaction of your target audience with your ad.

 

 

MTM’s approach to advertising impression measurement is to track which members of your audience linger and interact with your message, and for how long.

 

Our proprietary machine learning technology can track the interaction duration between an individual, or members of an audience, and any static or electronic, indoor or outdoor Out-of-Home advertising media on the market today.

 

 

Is an advertising impression achieved when a person simply passes by your display or does it matter if the person actually looks at the content?

 

MTM approach to advertising impression measurement is to track which members of your audience consume your message.

 

This approach to impression measurement results in reports for our clients that go beyond simple audience counts, and provides insight into the quality of the impressions themselves, including data describing how many people interacted with the advertising  media, when they did so and for how long.

 

What is more valuable? An impression made on a member of your target audience or an impression made on a person who is not a consumer of the goods or service being offered?

 

Our approach to impression measurement is informed by the knowledge that quantifying and qualifying advertising impressions is good, but verifying the demographic makeup of the audience on which those impressions are delivered is better.

 

And our clients agree. That is why MTM’s proprietary machine learning technology has been engineered to identify demographic traits as it detects, tracks and measures targeted audiences.

 

This approach to impression analysis allows us to deliver reports to our clients that go far beyond impression count and quality data, and cut to the heart of whether your campaign is reaching your target audience.

 

MTM does this by analyzing and verifying the demographic make-up of the audience interacting with your display. Our proprietary solution can be configured to isolate members of your indoor or outdoor target audience based on: