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       MTM Interactive Technologies’ audience measurement platform provides information and data never before available. Our measurement systems allow advertisers, agencies and marketers operating in the Out-of-Home space to: • Measure the true effectiveness of their campaign.
• Calculate actual cost per thousand impressions.
• Quantify and report the actual return on their advertising investment.
Actual Data
Rather than relying on audience estimates or gauging audience size through sampling
and extrapolation, we place leading-edge infrared and video technologies in the fi eld to collect actual audience size and characteristics data for our clients.
Using our proprietary machine learning measurement software, we quantify and verify this data, resulting in easy to use reports that are available to our clients in real-time over the Internet.
Multiple Applications
Our cutting edge approach has a wide range of indoor and outdoor measurement applications:
• People counting at events - total counts or counts within client defined areas of interest.
• People counting at promotional and marketing stations, or in proximity to advertising and product displays.
• Traffic flow analysis and vehicle counting in proximity to all forms of Out-of-Home advertising (indoor & outdoor billboards, electronic displays, etc.).
Click here to learn more about MTM Interactive’s Audience Measurement Capabilities. |
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