As advertisers scramble to find new and effective strategies to reach a captive targeted audience, Micro Target Media, an innovative out-of-home media company, today introduces its new advertising platform, Micro Target Media Advertising Structures (MTM·AdS). The unique medium uses portable restrooms and other non-traditional structures to provide advertisers, media buyers and event organizers with high impact advertising, and a proprietary way to quantify the effectiveness of those ads.