The NFL is keeping close tabs on the media this week.

That’s because every one of the 4,000-plus press credentials issued here is embedded with an RFID chip that beams information back to a transportation command center in the locker room of the Peoria Sports Complex in nearby Peoria, AZ. There, a bunch of guys are camped out all day staring at one of four screens that track, in real time, the movement of every media member and shuttle. Buses are marked by icons that change color based on whether they’re being loaded or unloaded or are moving or stationary. Clicking on one of the icons brings up detailed information including how many people are on the bus, the capacity, exact location and traffic flow.

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