Micro Target Media was borne of the simple realization that traditional forms of media are having significantly less impact on consumers than has historically been the case, and that this trend will continue.

Micro Target Media was formed in 2004 by founders who believed strongly that presenting advertising on non-traditional structures at construction sites and at the great special events of the world would revolutionize outdoor advertising. Superior technology and a business model that provided compelling benefits to all participants established the company as an advertising force.

The MTM Team came together from many disciplines and experiences to formalize a unique business plan and capitalize the company. This collaboration led to the development and implementation of proprietary and patented manufacturing products, software and systems utilizing the latest advances in mobile technologies, such as Radio Frequency Identification (RFID), Global Positioning Systems (GPS) and Performance Measurement technology. MTM’s innovations created an entirely new way for advertisers to track and measure the success of their ad campaigns.

The company took a major step forward in 2006 by signing long-term exclusive media placement agreements with the world’s largest portable restroom operators. These agreements, along with agreements with other world-class operators and special events and venues, form the only global network of this media type.

Today, Micro Target Media is leading the way for high-impact outdoor advertising solutions, with approximately seventy percent of the world’s useable portable restrooms in its exclusive global media placement network. The company has established itself as the undisputed industry leader in this area by providing advertisers with a “micro-targeted” space in which to connect with highly defined audiences in 49 of the top 50 Designated Market Areas (DMA’s) in the United States.